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Consumer
Reports and ROAD & TRAVEL Magazine
Sign Online Content Distribution Agreement
Yonkers,
NY — July 20, 2004 — ConsumerReports.org® (CRO),
the largest publication-based subscription site on the Web, announced
today that it has signed a content distribution agreement with ROAD
& TRAVEL Magazine (RTM), the online magazine committed to providing
women with specific content from which they can make informed and intelligent
decisions regarding their automotive, travel, and personal safety needs.
Consumer Reports magazine and ConsumerReports.org are both published
by the nonprofit Consumers Union.
Material
from the pages of Consumer Reports is already available on the RTM website,
www.roadandtravel.com, as part of a special “Auto & Travel
Advice” section. New articles will appear with each new posting
of RTM; issues are posted on the first and fifteenth day of each month.
Topics include “Getting the Best Hotel Prices,” “Ten
Ways to Lower Driving Costs,” “Car Care Myths,” “Used
Car Negotiating Tactics,” “Fuel Economy Tips” and
many more. The site also includes a report on auto reliability data
taken from Consumer Reports’ surveys of its own subscribers.
As part
of the distribution agreement, RTM includes links in the Consumer Reports
material it posts that allow readers to link back to ConsumerReports.org,
where they can learn more and opt to subscribe. Under the terms of the
agreement, ConsumerReports.org and RTM will share revenue from ConsumerReports.org
subscriptions generated through the new relationship.
“This
new relationship brings the Consumer Reports brand name to a growing
audience, through a respected media partner that has already earned
their trust by serving their readers’ interests well,” says
Jerry Steinbrink, general manager of Information Products at Consumers
Union. “Women bring their own perspective to the processes of
buying, owning, driving and selling automobiles, and we’re confident
that the readers of ROAD & TRAVEL Magazine will value our unbiased,
objective reports.”
“Our
mission is to provide women consumers with the latest and most comprehensive
information about cars and travel; news they can use and trust. Working
with Consumer Reports helps us accomplish that goal,” says Courtney
Caldwell, Editor-in-Chief and founder of ROAD & TRAVEL Magazine.
“The fairness and authority they bring to product testing and
consumer advice is something we can rely upon, and so can our readers.”
About
Consumer Reports
Consumer
Reports is one of the most trusted sources for information and advice
on consumer products and services. CR has the most comprehensive auto-test
program of any U.S. publication; CR’s auto experts have decades
of experience in driving, testing, and reporting on cars. To subscribe
to Consumer Reports, call 1-800-234-1645. Information and articles from
Consumer Reports can be accessed online at www.ConsumerReports.org.
Consumers
Union, the publisher of Consumer Reports, is an expert, independent
nonprofit organization whose mission is to work for a fair, just, and
safe marketplace for all consumers and to empower consumers to protect
them. To achieve this mission, we test, inform, and protect. To maintain
our independence and impartiality, CU accepts no outside advertising,
no free test samples, and has no agenda other than the interests of
consumers. CU supports itself through the sale of our information products
and services, individual contributions, and a few noncommercial grants.
About
ROAD & TRAVEL Magazine
ROAD &
TRAVEL Magazine is committed to the advancement of women by providing
content from which they can make informed and intelligent decisions
regarding their automotive, travel, and personal safety needs.
As a leading
authority for the women's automotive and travel markets, it is RTM’s
mission to provide resources to both industries, and their female consumers,
thereby enhancing industry commitments to the women's market through
event marketing, editorial content, products and services.
MEDIA CONTACT:
Michelle Sodeé, RTM, CONTACT US,
Jodi Burack, Giles Communications, jburack@giles.com,
(914) 798-7132
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