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OnStar's Safety for Women

Four in ten female drivers feel unsafe while driving alone; The number increases when children are on board

September 01, 2005 -- According to the National Highway Traffic Safety Administration the miles women are driving to work and carpooling kids are steadily increasing, in fact, women are driving more than men. This rise in travel has left women feeling vulnerable. A recent OnStar survey reveals four in ten women feel unsafe while driving alone and three in four said their uneasiness increased when their children were in the car.

Additionally women survey respondents cited the following areas of most concern while traveling alone or with their children: engine trouble, getting a flat tire, getting into an accident, getting lost or running out of gas.

"Women drivers are beginning to spend more time in their vehicles than men do, which means they are exposed to a higher number of hazards while driving alone," said ROAD & TRAVEL Magazine's Editor-in-Chief, Courtney Caldwell. "Women are looking for ways to enhance their peace of mind when driving and are citing safety as their number one concern when looking for a new vehicle."

The recent OnStar survey reflects this attitude with more than 75 percent of women drivers stating that they would feel more comfortable with an on-board safety and security system in their vehicle and 69 percent saying they would be interested in buying an OnStar-equipped vehicle.

Keeping Your Loved Ones Safe

When it comes to their family, the survey statistics found 78 percent of women would consider buying OnStar-equipped vehicles for their children and 71 percent hope that their elderly parent would buy a vehicle with a safety and security system like OnStar.

"Most consumers are familiar with safety features like seat belts and air bags that protect before and during a crash and have become standard on most vehicles," said Cathy McCormick, Emergency Service Line Manager, OnStar. "OnStar brings a third level of safety to drivers helping to protect them and their families after a crash."

Before a crash:

  • A four-wheel Antilock Brake System (ABS) reduces the possibility of wheel lockups
  • All-Wheel Drive (AWD) transfers torque to all wheels for additional traction
  • StabiliTrak (Traction Control) helps reduce wheel spin on most slippery surfaces
  • Traction Control helps to reduce wheel spin on most slippery road surfaces
  • Daytime Running Lamps help avoid collisions, especially in glare or fog conditions

During a crash:

  • Safety belts and LATCH child restraint anchors for appropriate use by every occupant on every trip
  • Safety Belt pretensioners help tighten the belts in anticipation of a crash
  • Front and side-impact air bags restrain the driver and front passenger in moderate to severe impacts

After a crash:

  • If the air bags deploy, drivers with OnStar-equipped vehicles have a signal sent to a highly trained OnStar advisor, who contacts them to see if they need help
  • Even if the air bags do not deploy, vehicles equipped with Advanced Automatic Crash Notification (AACN) use additional sensors to detect rear and side impacts - automatically notifying OnStar and providing crash information, post collision
  • GPS (Global Positioning System) pinpoints vehicle location - quickly leading emergency vehicles to injured motorists

OnStar by GM - Like Having a Guardian Angel on Board

OnStar, the nation's leading provider of in-vehicle safety and security services, uses wireless technology and Global Positioning System (GPS) technology to link the car and driver to a call center where advisors are available 24 hours a day, seven days a week, to provide real-time assistance.

OnStar services include automatic air bag notification, emergency services, roadside assistance, remote vehicle diagnostics, remote door unlock, routing, point-of-interest location, stolen vehicle location assistance and hands-free personal calling. On a monthly basis (avg for Feb-April 2005), OnStar responds to approximately:

· 350 stolen vehicle locations
· 800 air bag notifications
· 4,500 Good Samaritan calls
· 13,000 emergency calls
· 22,000 remote vehicle diagnostics
· 18,000 roadside assistance calls
· 36,000 remote door unlocks
· 325,000 routing calls
· 9,000,000 OnStar Hands-Free Calling calls

For 2005, OnStar is available on more than 50 GM vehicles including SUVs, light trucks, minivans, crossovers, large and midsize sedans, and small cars. By 2007, OnStar will be standard on all GM vehicles.

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Copyright © 2006 ROAD & TRAVEL Magazine. All rights reserved.
Copyright ©2007 ROAD & TRAVEL Magazine. All rights reserved.