Dodge Caravans Rooms
4th Annual HEARTSTRING Recipient
& TRAVEL Magazine (RTM) announced
its fourth annual HEART
STRING Award recipient for the
"most emotionally compelling"
car commercial of the year at its 12th
Car of the Year Awards (ICOTY).
A jury of nationally-renowned automotive
journalists selected Dodge Caravan's
"Rooms" as the fourth HEART
STRING recipient, the most emotionally
compelling car commercial to appear on
national television in 2007.
tribute, sponsored by ROAD
& TRAVEL Magazine, is designed
to recognize how well automakers connect
cars and consumers based on lifestyle
and the emotional experience during ownership.
Fourteen automakers participated by providing
30-second spots, which were viewed and
voted upon by the ICOTY jury.
top finalist commercials were Dodge Caravans
Rooms by BBDO Detroit, Lincoln
MKZs Runner by Young
& Rubicam Detroit and Hyundais
Air by Goodby Silverstein
& Partners, each of which received
recognition at the event.
Dodge Caravan's "Rooms."
Learn more about the 2008