& TRAVEL Magazines Readers
Emotional Connection between Car and Consumer
& TRAVEL Magazine conducted an 'emotionally-charged'
readership poll asking consumers how they
felt about their vehicles. The results
were revealed during the 12th annual International
Car of the Year (ICOTY) Awards
held at the MGM
on the emotional connection between car
and consumer, the ICOTY Awards honor the
top 10 vehicles in the new model year
with criteria focusing on the emotional
connection between car and consumer rather
than performance and power.
reflect many things to their owners from
status symbol to sex symbol," said
Courtney Caldwell, ICOTY founder and producer.
"Each of the 10 ICOTY awards reflects
a particular mindset during purchase or
ownership; celebrating the relationship
consumers have with their cars and how
they make them feel."
effort to drive that point home, the emotionally-driven
readership poll focused on the personal
relationship between consumers and their
cars. Over the course of one month, readers
were asked to reveal some of the most
intimate encounters and feelings they
associated with their vehicles.
drivers everywhere depend on their vehicles
to get them to and from places, the bond
often travels deeper, as vehicles become
not only a transportation source but a
source of pride, affection, love and sentiment.
More than 2,200 readers responded to the
online poll, sharing what their vehicles
mean to them.
Readers Feel About Their Cars
to or sing to car
love in backseat 12 percent
affection for car 11 percent
image of self 9 percent
make-up or shave 8 percent
inside for good cry 8 percent
drive after fight 8 percent
car pet name 7 percent
were loved 1st time 6 percent
for breakdown 5 percent
car/want new one 4 percent
a meeting in car 3 percent
engaged in car 2 percent
to impress people 2 percent
child in car 1 percent
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