Biz Owners Scour the
Net for Opportunities
businesses are just as likely to be online for business as
are men-owned firms, but women entrepreneurs are more likely
than men entrepreneurs to find the Internet beneficial for
opening up a wider range of business opportunities and allowing
more time flexibility, according to a new study from Center
for Womens Business Research (founded as the National
Foundation for Women Business Owners), which was underwritten
by Wells Fargo Bank.
almost one-quarter of entrepreneurs (18 percent of women business
owners and 24 percent of men business owners) do at least some of
their business banking online.
However, women entrepreneurs
who bank online are more likely than men entrepreneurs to
visit their financial institutions website (55 percent of women
business owners compared to 37 percent of men business owners),
said Colleen Anderson, executive vice president and head of
California Business Banking for Wells Fargo Bank. This
tells us that the savvy woman business owner wants full customer
service online, which includes offering well-organized and
comprehensive financial and account information.
and men entrepreneurs are equally as likely to be engaged
in using the Internet for e-commerce. Fully three-quarters
of women and men business owners who use the Internet (75 percent
and 74 percent respectively) purchase business goods and services
online. Further, half the women and men entrepreneurs who
use the Internet (52 percent and 51 percent respectively) are now selling
their products and services online.
the increasing intensity of Internet use among most U.S. businesses,
39 percent of women-owned firms and 45 percent of men-owned firms nationally
are not using the Internet for business. These off-line
firms are older than firms that use the Internet and smaller
in size. The owners tend to be older and less educated than
the owners of the firms that are online.