ROAD
& TRAVEL Magazine's Business Network contains
a unique blend of statistics with fun facts about
the growing trends of women business owners, women's
business travel, Internet usage and growth, and automotive
purchases.
While RTM's primary focus is the women's travel and
automotive markets, we also venture into business
and technology for two reasons. First, RTM targets
upscale professional women, a body of consumers who
surpassed men in 2003 as online users as well as purchasers
of consumer electronics. Women have found these tools
especially useful when researching auto and travel
needs.
Sharing these tidbits of information helps us all
gain a better understanding of the importance of the
women's market, and how these trends affect consumer
markets. Some of these statistics and stories will
surprise you. Others will leave you saying, "It's
about time!"
We hope you'll find these articles enlightening and
empowering, and above all, useful in your mission
to succeed. The facts and figures we provide are gathered
from a variety of resources including RTM business
writers, expert research firms such as J.D. Power
and Associates, Nielsen Ratings, R.L. Polk, National
Association of Women Business Owners, Travel Industry
Association, and the automotive industry, each of
which is linked where appropriate.
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