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Female Auto ConsumerWomen and minority automobile buyers generally pay more than white men for the same cars — but can erase that difference by buying over the Internet rather than through car dealerships, a new study says.

The study, conducted by researchers at the University of California's Haas School of Business, the Yale School of Management and J.D. Powers and Associates, concluded the Internet serves as an "equalizer" for car buyers whose demographic characteristics can end up costing them at regular dealerships.

The data shows women and minorities typically pay 2 percent (as much as $500) more for cars than do White consumers when buying automobiles at a dealership. The same study also found that women pay more than men do when buying cars at dealerships.

(Source: Wire reports)

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