future is clear: everyone agrees that women are fueling
major change in the automotive aftermarket. Hiring practices,
consumer demographics and customer service are all reflecting
the influence of female consumers. It makes good business
sense to embrace this trend, and reap the benefits.
percent of women responsible for maintaining their vehicles
tackle light jobs like changing wipers and batteries,
and checking and refilling fluids.
make up 65 percent of the customer base for service
centers. Unfortunately, 80 percent of these customers
are not satisfied with the service and repairs they
receive, and 89 percent feel they are treated differently
because of their gender.
of the women who patronize aftermarket businesses are
college-educated, and 15 percent of these women hold
is by far the most important factor to the female service
consumer, and convenience is secondary.