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Demographic Breakdown - Road & Travel Magazine

Road & Travel Magazine ~ Demographic Breakdown

Women purchase more than 51% of all new cars, 48% of used cars, and influence 85% of new vehicle sales, exceeding $85 billion in annual sales. They also make up more than 40% of business travelers and have an 80% influence factor on all business and family travel. The growing trend of women adventure travelers has reached $55 billion alone. Safety is their number one concern.

RTM targets women 29-59, mid-management to business owner, providing a targeted audience for companies that want to market auto, travel, and safety products to this body of consumers.

The RTM Reader
Female 70%
Male 22%

Age
26-39
28%
40-49
33%
50-65
32%

Education
Bachelor Degree
34%
Graduate Degree
17%
Some College
26%

Marital Status
Married
40%
Not Married
36%

Children
No or Grown
44%
Yes - Under 18
26%

Subscriber Income
$80,000 - $100,000
14%
$60,000 - $79,000
28%
$40,000 - $59,999
34%

Professional Range
Professional/Execs
22%
Adv, Mkg, PR, Sales
19%
Finance/Admin/Tech
18%

Home Ownership
Own
65%
Rent
24%

Automobile Ownership
Own
79%
Lease
9%

Automobile Purchases
New
61%
Used
33%

Travel Trends
1-4 Trips Per Year
27%
4-6 Trips Per Year
14%
6-12 Trips Per Year
13%

Lodging Trends
Familiar Chains
14%
Upscale Resorts & Hotels
23%
Boutique, B&Bs
11%
Motels & Budget Chains
8%

Driven to RTM Because...
Car Reviews/In-Market
59%
Travel Info/Planning Trip
39%
Auto & Travel Safety
47%

 

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