& TRAVEL Magazine Introduces
Auto & Travel Network Portals; Adds Rich
-- April 25, 2005 - ROAD & TRAVEL Magazine (RTM) announced today the introduction
of its new "Automotive Network" and "Travel Network" landing
pages. Serving as the doorway for entry into the wide variety of content RTM offers
in each category, each Network portal also introduces rich media into the mix,
offering advertisers more targeted outlets to reach consumers.
"Once we surpassed 6000 pages of content, we felt the time had come to streamline
access to each category, making it easier for readers to find RTM's auto and travel
content. Additionally, by removing the old navigation bar from the home page,
we're now able to add more content," explains RTM editor Courtney Caldwell.
Now readers can simply click on either the "Automotive
Network" or "Travel Network"
link in the bar across the top of the home page to gain full access into either
The traditional navigation
system will remain in tact throughout the rest of RTM for now, however, as the
site redesign progresses each section will be converted to reflect the home page
design offering a wider array of rich media and marketing opportunities for advertisers,
as well as making the site more aesthetically pleasing to readers.
projects more than 10 million impressions for 2005, an increase that doubles the
4.9 million recorded in 2004. RTM's unique visitor total is also expected to increase
to 3.2 million in 2005 compared to 2.1 million in 2004 (Web
targets upscale consumers with a slant towards women - mid-management to business
owner - and is considered a leading authority in the women's automotive and travel
markets. Although its primary audience is women, RTM provides content and resources
for all consumers, regardless of age or gender, targeting the 'average' consumer,
not gearheads or enthusiasts.
ROAD & TRAVEL Magazine
ROAD & TRAVEL Magazine, established in
1989, is a comprehensive online magazine specializing in travel, automotive and
safety topics. RTM provides content and resources from which consumers can make
informed and intelligent decisions regarding their automotive, travel and personal
safety needs. For more information, please visit us at www.roadandtravel.com.
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