& TRAVEL Magazine Hits Million
Month Club with Impressions
MI - August 10th, 2005 - ROAD & TRAVEL Magazine (RTM) announced today
a major milestone of reaching 1.1 million page views for the month of July, the
first time it hit a million impressions in one month. This puts projected impressions
for calendar year 2005 at 12 million, with increases expected to reach 25 million
in 2006, and 40 million in 2007. Unique visitors topped 325,000 for July and continues
to climb steadily, with 2005 projections near 4 million.
to 2004, RTM has shown 150% growth in page views in just one year. Contributing
to its rapid growth includes aggressive search engine marketing, as well as dropping
American Woman from its title a year ago. Since then, RTM has increased its
readership worldwide with women, as well as with male readers. "Our goal
was to be more global since Internet is accessible worldwide, with a secondary
mission of being available to all consumers, not only women," says
Courtney Caldwell, RTMs editor-in-chief. It appears the strategy is working as
demonstrated from RTMs growth.
& TRAVEL Magazine is a comprehensive online magazine, providing content and
resources from which the average consumer can make informed and intelligent decisions
when in-market for automotive purchases, travel plans or safety topics.
in 1989, RTM was the first magazine to target women consumers with automotive
content. Converted from print to online in 2000, RTM is not only the first, but
has become the largest and most comprehensive magazine, either online or in print,
to reach women consumers with content of this nature. At that time, RTM added
travel content, "which has been a huge hit with our audience,'' adds Caldwell.
"While our goal has been to reach all consumers, we've never lost
sight of our main demographic audience; women," says Caldwell. Our female
audience still remains strong at 70%, but we also realized that not every guy
is an enthusiast. Most men simply want straight-forward information on car buying
or trip planning, just as most women do. RTM serves as a basic resource for the
average consumer to meet their automotive and travel needs.
Michelle Sodee (248) 546.4646
Home Page | Buyer's