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Hitting the Road

How Grandparents Can Entertain
and Educate In One Fell Swoop

DETROIT, June 12, 2007 - Courtney Caldwell, Editor-in-Chief of Road & Travel Magazine, and her two teenage grandsons will embark on a 10-day road trip in early July, traveling from Detroit, Michigan to the New England region via I-80 and I-95,
Courtney Caldwell and grandsons
Caldwell and grandsons
and returning through upstate New York, Niagara Falls and Canada. The goal of the trip, to be documented in an upcoming issue of Road & Travel Magazine, is to provide readers with ideas and advice for bonding the two generations while providing an educational experience along the way.

By taking a road trip, grandparents are not only able to entertain their young counterparts but are also given the opportunity to educate them on some of America’s history in a way that includes adventure and fun—unlike sitting in a geography classroom during a warm spring day. Planned stops on Caldwell’s road trip include the Rock & Roll Hall of Fame in Ohio, a tour of the Liberty Bell in Philadelphia, a Broadway play in New York City and a tour of Wall Street and Little Italy, and a variety of attractions in Niagara Falls.

2007 GMC Acadia
2007 GMC Acadia
Sponsored by OnStar by GM, the trio will depart Michigan in an all-new 2007 GMC Acadia crossover vehicle, which will be OnStar-equipped for safety and security on the road, as well as use of OnStar’s new Turn-by-Turn Navigation system that ensures each destination is reached successfully along the 1500-mile journey.

Embassy Suites NYC
Embassy Suites NYC

Embassy Suites Hotels®, featuring the popular Kids-Eye View program that highlights "kid approved" attractions in 36 cities across the U.S., Mexico and Canada, will co-sponsor Caldwell’s road trip. Created by kids, for kids, Kids-Eye View grants traveling children their own sticker-book "passport" and offers local suggestions for "Best Family Outings," "Best Pizza," "Best Educational Activities" and more.

With so many families separated by great distances in the U.S. today, it’s becoming more common for kids to be sent for extended visits to the home of grandparents during school vacations, while parents work or vacation alone. In such cases, grandparents are often bewildered with how to entertain visiting children and instead, end up wasting precious time rather than making the most of it.

As a former single parent, Caldwell understands the importance of keeping kids busy in order for them to stay happy and out of trouble. Therefore, Caldwell’s trip is designed to inform grandparents on ways to keep grandchildren occupied and entertained on the road without alienating (or boring) either generation.

Lacking the tech-savvy knowledge that most kids have today, many grandparents are at a loss at how to connect with their grandchildren. The purpose of Caldwell’s trip is to serve as a guide for grandparents who are looking for a personal—and exciting—way to connect with Gen Y.

A perfect way to bridge the generation gap, Caldwell’s trip will provide quality time together, educational fun and is sure to be a journey no one will soon forget.

Please contact Courtney Caldwell regarding interview opportunities.

Media Contact:
Rebecca Schweitzer
ROAD & TRAVEL Magazine
248-546-4646
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