ROAD & TRAVEL Magazine Announces the Launch of its
New Home Page Design and
Annual Sexy Car Buyer's Guide
For Immediate Release
DETROIT — August 1, 2010 — ROAD & TRAVEL Magazine (RTM) announced today the launch of its newly designed home page sporting its highly-anticipated 14th Annual Sexy Car Buyer's Guide. The sexiest, hottest, and coolest cars to make RTMs 2010 “most sex appeal” list follow in alphabetical order:
Lexus IS 250
The Ford Mustang and Chevrolet Corvette have made consistent appearances year after year for their super sexy status, staying power, and penetrating performance.
Eligibility and criteria for RTM's Annual Sexy Car Buyer’s Guide is simple; pure sex appeal.
"Sports Cars are all about the emotions they ignite from the warm sensations of the supple leather seats on our bare skin to the sexy spirit they invoke when driving with the top down; the sun in our face and the wind at our back," says RTM's Editor-in-Chief Courtney Caldwell. "Sports cars are a direct reflection of our personality; it’s all about how they make us look and how they make us feel.” Sexy!
Road & Travel Magazine was founded in 1989 by Courtney Caldwell as the pioneering publication to target the women’s automotive market. In print for 12 years, RTM shifted to an online magazine in 2000 and is today the largest online magazine to target the women’s automotive and travel markets. RTM’s primary target audience is female consumers between 25-54, a body of consumers who purchase more than 50 percent of all new vehicles and influence 85 percent of all other sales. The mission of RTM is to provide content and resources from which mainstream consumers can make informed decisions about car buying and travel planning.