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Caldwell
Communications Offers Marketing to Women Services to Automotive and
Travel Businesses
DETROIT,
Mich. - May 20, 2002 - Caldwell Communications, Inc, a Detroit-based
communications company, and parent to ROAD & TRAVEL Magazine (RTM),
announces the launch of its new Marketing
to Women (M2W) division. M2W will offer a wide variety of marketing
and public relations services to accommodate the growing number of requests
for event production and speakers in the women's market from automakers,
travel companies, and the media.
Automakers
and travel companies have recently shifted marketing campaigns to reach
the expanding women's market. Many companies have formed independent
women's marketing initiatives to better understand women's needs and
concerns.
CCI
president Courtney Caldwell adds, "The mission of M2W is to help
companies reach the women's market through event marketing and public
relations."
Backed by 15 years of experience, RTM is considered one of the leading
publications in the women's auto and travel markets, with a proven track
record of success in event marketing and public relations.
"As
a company, we want to share the wealth of knowledge and expertise we've
gained to help other companies reach their marketing objectives in the
women's market," says Caldwell.
CCI
services include event marketing, public relations, a speaker's bureau,
and consultation on automotive, travel, and personal safety issues for
women travelers.
M2W
services are available to automakers, travel companies, and any media
organization that recognizes the need to increase its awareness and
expand its marketing efforts to reach, or improve their relationship
with female consumers.
ROAD
& TRAVEL Magazine is an online magazine that specializes in automotive
and travel-related topics for the women's market. The goal of RTM is
to provide content from which women can make informed and intelligent
decisions regarding their automotive and travel needs as well as their
personal safety on the road.
RTM
is geared towards upscale professional women, a body of consumers who
comprise 40% of all business travelers, 50% of all new vehicle sales,
and 48% of used car purchases. Moreover, women influence 85% of all
travel and automotive decisions, and spend a significant amount of time
researching information online. For more information, a full press kit
is available at: CCI Press Kit.
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