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Caldwell Communications Offers Marketing to Women Services to Automotive and Travel Businesses

DETROIT, Mich. - May 20, 2002 - Caldwell Communications, Inc, a Detroit-based communications company, and parent to ROAD & TRAVEL Magazine (RTM), announces the launch of its new Marketing to Women (M2W) division. M2W will offer a wide variety of marketing and public relations services to accommodate the growing number of requests for event production and speakers in the women's market from automakers, travel companies, and the media.

Automakers and travel companies have recently shifted marketing campaigns to reach the expanding women's market. Many companies have formed independent women's marketing initiatives to better understand women's needs and concerns.

CCI president Courtney Caldwell adds, "The mission of M2W is to help companies reach the women's market through event marketing and public relations."

Backed by 15 years of experience, RTM is considered one of the leading publications in the women's auto and travel markets, with a proven track record of success in event marketing and public relations.

"As a company, we want to share the wealth of knowledge and expertise we've gained to help other companies reach their marketing objectives in the women's market," says Caldwell.

CCI services include event marketing, public relations, a speaker's bureau, and consultation on automotive, travel, and personal safety issues for women travelers.

M2W services are available to automakers, travel companies, and any media organization that recognizes the need to increase its awareness and expand its marketing efforts to reach, or improve their relationship with female consumers.

ROAD & TRAVEL Magazine is an online magazine that specializes in automotive and travel-related topics for the women's market. The goal of RTM is to provide content from which women can make informed and intelligent decisions regarding their automotive and travel needs as well as their personal safety on the road.

RTM is geared towards upscale professional women, a body of consumers who comprise 40% of all business travelers, 50% of all new vehicle sales, and 48% of used car purchases. Moreover, women influence 85% of all travel and automotive decisions, and spend a significant amount of time researching information online. For more information, a full press kit is available at: CCI Press Kit.

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