news for the travel industry -- it seems that there is a bit of
a rebound starting to form online, which might pull the industry
out of its post-9/11 slump, according to statistics from Nielsen//NetRatings
NetRatings revealed that traffic to top online travel sites spiked
in January 2002, posting double-digit growth since September 2001.
And comScore likewise reported that record numbers of Internet users
visited travel sites in January 2002.
claims about 94.3 million people visited a travel site last month,
up 9 percent on December 2001, and beating the previous record
of 94 million set in August 2001. ComScore is also naming Expedia.com
the most popular travel site in the world, with over 16 million
visitors last month. Althought comScore and NetRatings differ
in the rank of the remaining top four sites, the sites on both
lists are Orbitz, Travelocity, Southwest Airlines and American
events of September 11 greatly affected the online travel category,
as traffic to travel sites dropped initially," said Lisa
Strand, director and chief analyst, NetRatings. "Promotions
and special sales helped the recovery, which was especially noteworthy
in January, after the holidays."
to hoping the upward trend continues!
Internet Surveys, Neilsen/NetRatings)