August
4, 2004 -- OnStar,
a wholly owned subsidiary of General Motors, announced an
enhancement to their sixth generation of hardware that includes
capability to change language preferences between English,
French, and Spanish at the press of the OnStar button.
General
Motor's OnStar subscribers will be able to interact with OnStar's voice recognition
system in Spanish, French or English. With the push of a button an OnStar advisor
can change the voice recognition prompts, allowing the subscriber to interact
with the system in their preferred language. Voice recognition has been available
to OnStar subscribers in English and French, although call center advisor service
has been available in all three languages. "This
new extension to our service is an example of OnStar's strong commitment to the
diversity market in which we are enhancing the customer experience and it is a
natural extension of OnStar's industry-leading in-vehicle safety and security
services" said OnStar's Vice President, Don Butler. The
hardware advancement will enable Spanish-speaking subscribers to use OnStar Personal
Calling, OnStar's embedded hands-free, voice-activated, cellular phone in their
preferred language. The OnStar language preference is selected during the sales
delivery process. The subscriber when making a call from their OnStar system to
an OnStar advisor can change language selection. The
new hardware will available on over 50 new General Motor's cars and trucks, beginning
spring 2005. As part of an integrated strategy to drive customer satisfaction,
OnStar's offering of enhanced language capabilities is part of General Motors
focus on satisfying the needs of customers from diverse backgrounds and cultures.
General Motors has a clear appreciation for the needs of all its customers, and
these influences are integrated throughout the company from design, manufacturing,
sales, and service. About
OnStar OnStar,
a wholly owned subsidiary of General Motors, is the nation's leading provider
of in-vehicle safety, security and information services using the Global Positioning
System (GPS) satellite network and wireless technology. OnStar is available on
more than 50 GM models for 2004. OnStar safety and security services include automatic
notification of air bag deployment, stolen vehicle location, emergency services,
roadside assistance with location, remote door unlock, GM Goodwrench remote vehicle
diagnostics, route support, OnStar concierge and convenience services. OnStar
Personal Calling allows drivers to make and receive hands-free, voice-activated
phone calls. More information about OnStar can be found at www.onstar.com. |