ONSTAR HAS WATERSHED YEAR
Without much fanfare, OnStar by GM has answered the call
of millions of drivers with the simple push of the "Blue
Button." In the process, Onstar has become not only
a key differentiator for GM cars and trucks, but a highly
innovative company with far-reaching influence within the
With increased usage and strong acceptance, OnStar grew
to nearly four million customers in 2005, capping a watershed
year in the company's ten-year history. By leveraging the
experience, technology and resources of GM and a host of
technology companies, OnStar has been able to harness the
capabilities and creativity of the still-emerging telematics
industry, to offer customers the most comprehensive in-vehicle
safety, communications, directional assistance and personal
services in the industry.
Since its beginning in 1995, OnStar has evolved from a "nice-to-have"
safety feature to a comprehensive suite of communication
and security services that customers increasingly rely on
for peace of mind. According to an OnStar survey, over 75
percent of OnStar subscribers say they prefer to have OnStar
in their next vehicle, and almost 90 percent of subscribers
say they would recommend the service to others.
"OnStar is a great example of the innovative thinking
and world-class technology that only GM can offer,"
said Rick Wagoner, GM Chairman and CEO.
"OnStar's unique features and services complement our
great cars and trucks and enhance our customers' overall
vehicle experience. The decision to make OnStar standard
on all models over the next couple of years highlights our
promise to offer the best cars and trucks with the best
value," Wagoner added.
Highlighting a remarkable year, OnStar:
- Announced that it would become standard on all GM retail
vehicles in the U.S. and Canada by the end of 2007.
- Increased the subscriber base by 30 percent over 2004,
approaching 4 million customers.
- Saw its unaided brand awareness grow significantly, comparable
to tech industry giants Sony® and Microsoft®.
- Introduced OnStar Vehicle Diagnostics (OVD), a GM-exclusive
service that conducts remote diagnostics and sends a personalized
monthly report to the subscriber. Initial receptivity of
the new service has been strong, with over 430,000 subscriber
activations since it was introduced in September.
- Played a key role in growing the subscriber base of XM,
America's No. 1 satellite radio, which surpassed five million
subscribers in September, more than double the number of
a year ago. Factory-installed XM Satellite Radio is currently
available on more than 90 percent of the GM vehicle lineup,
making it among the fastest technology rollouts in GM history.
- Leveraged its sophisticated communications infrastructure
and network to aid people in need during the evacuations
leading to, and the relief efforts in the wake of, several
hurricanes this year. OnStar opened its entire suite of
services free-of-charge to provide telecommunications, route
support and emergency assistance for thousands of subscribers.
"The growth of OnStar is due in large part to our ability
to bring to market relevant technologies that meet customers'
evolving needs," said Chet Huber, OnStar president.
"We've established a strong technology foundation,
which serve as the building blocks for future offerings.
What began with core safety features such as roadside assistance,
emergency services and route support, continues to expand
with new offerings and features like Advanced Automatic
Crash Notification (AACN), hands-free calling, and OnStar
"While the range and depth of OnStar's technology and
services has grown tremendously, the beauty of the system
and real customer value lies in the surprisingly simple,
easy-to-use interface. Staying true to our brand position
of powerfully simple technology has been important to our
growth," Huber added.
"The dot-com era businesses that survived and became
successful did so in an environment of high-profile IPOs,
rampant equity speculation and other hoopla that drove many
automotive technology offerings into the ditch," said
Thilo Koslowski, technology analyst for Gartner, Inc. "All
the while OnStar was quietly adding millions of paying customers
and expanding service. In legitimizing opportunities to
incorporate consumer technology into vehicles, the company
has left the door open for continued innovation that offers
real value to consumers."
Representing OnStar's commitment to increase value for subscribers,
OnStar has launched six generations of hardware during its
ten-year history. Debuting exclusively on Cadillac models
in 1997, OnStar is now available on over 50 GM models today.
In an average month, OnStar advisors respond to more than
340,000 routing calls, 44,000 remote door unlocks, 25,000
roadside assistance calls, 32,000 remote vehicle diagnostic
checks, 500 stolen vehicle location assistance requests,
900 air bag deployment notifications, 15,000 emergency service
requests and 5,500 good Samaritan calls for assistance.
To date, OnStar has had more than 53 million subscriber
interactions including more than 12 million routing requests,
1.25 million door unlock requests, 750,000 Roadside Assistance
requests and 25,000 air bag deployment notifications.
more: OnStar Honored for Life-Saving Technology
Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about
325,000 people globally. Founded in 1908, GM has been the global automotive sales
leader since 1931. GM today has manufacturing operations in 32 countries and its
vehicles are sold in 192 countries.
on more than 50 General Motor's models and select models from six other auto manufacturers,
OnStar is the nation's leading provider of in-vehicle safety, security and information
services. OnStar is a wholly owned subsidiary of GM and currently serves 2.5 million
customers. For more information about OnStar, visit www.onstar.com.