ROAD & TRAVEL Magazine presented its second annual HEART STRING Award on January 7, 2006 at its 2006 International Car of the Year Awards to honor an automaker and its agency for the most emotionally compelling car commercial than ran on national television in 2005. The tribute, sponsored by US Shell Oil Products and Dolby Laboratories, is designed to recognize how well automakers connect cars and consumers based on lifestyle and the emotional experience during ownership. The top three commercials in the category were Jaguar's "Gorgeous," Dodge's "Bikers," and Nissan's "Take Me Driving in Your Car." And the winner is:

Nissan's 350Z Take Me Driving in Your Car
by Chiat/Day

2006 HEART STRING Sponsor