|
Road
& Travel Magazine ~ Demographic Breakdown
Women purchase more than 51% of all new cars, 48% of used cars, and influence
85% of new vehicle sales, exceeding $85 billion in annual sales. They also make
up more than 40% of business travelers and have an 80% influence factor on all
business and family travel. The growing trend of women adventure travelers has
reached $55 billion alone. Safety is their number one concern.
RTM
targets women 29-59, mid-management to business owner, providing a targeted audience
for companies that want to market auto, travel, and safety products to this body
of consumers.
| The
RTM Reader | |
Female
70% | Male
22% |
26-39 | 28% |
| 40-49 |
33%
| | 50-65 |
32%
|
| Education |
| Bachelor
Degree | 34% |
| Graduate
Degree | 17% |
| Some
College | 26% |
| Marital
Status | |
Married |
40% |
| Not
Married | 36% |
| Children |
| No
or Grown | 44% |
| Yes
- Under 18 | 26% |
| Subscriber
Income | |
$80,000
- $100,000 | 14% |
| $60,000
- $79,000 | 28% |
| $40,000
- $59,999 | 34%
|
| Professional
Range | |
Professional/Execs |
22% |
| Adv,
Mkg, PR, Sales | 19% |
| Finance/Admin/Tech |
18% |
| Home
Ownership | |
Own |
65% |
| Rent |
24% |
| Automobile
Ownership | |
Own |
79% |
| Lease |
9% |
| Automobile
Purchases | |
New |
61% |
| Used |
33% |
| Travel
Trends | |
1-4
Trips Per Year | 27% |
| 4-6
Trips Per Year | 14% |
| 6-12
Trips Per Year | 13% |
| Lodging
Trends | |
Familiar
Chains | 14% |
| Upscale
Resorts & Hotels | 23% |
| Boutique,
B&Bs | 11% | Motels
& Budget Chains | 8% |
| Driven
to RTM Because... | |
Car
Reviews/In-Market | 59% |
| Travel
Info/Planning Trip | 39% |
| Auto
& Travel Safety | 47% |
|
