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Welcome
to ROAD & TRAVEL Magazine's 2008 Media Kit. RTM is an online lifestyle publication
specializing in auto, travel and safety topics aimed at upscale women consumers,
29-59, who are in-market for new vehicle purchases and/or trip planning. Safety
is their number one concern when buying a new car or planning travel. Launched
in 1989, RTM was the first publica-tion to address women's automotive issues.
Converted from print to an online magazine in 2000, then adding travel, RTM has
become the leading authority on auto, travel, and personal safety issues for women.
With
8000 pages of content, RTM will reach 35 million impressions in 2007, and projects
50 million impressions for 2008, when it also will go weekly.
RTM's mission
is to provide content and resources from which women can make informed decisions
regarding automotive, travel, and safety needs. RTM
offers multiple marketing, advertising, and media venues from which advertisers
can choose to maximize their marketing initiatives. | 